Location: Whitechapel, London

Client: Higgins Homes

Agent: Colliers

Application: Brand, Lifestyle and Technical Brochures, Website, Signage, Advert, Launch Invites, Film, Photobook

graphicks created the brand identity and marketing collateral for this new and exciting residential development of 144 apartments. Situated between Whitechapel and Bethnal Green – where the scheme takes its name – it is a site of bustling markets, restaurants, cafes, shops and bars, and only a few minutes from the centre of town.

Location: World Capital Cities

Client: Grosvenor Estate

Application: Brand Guidelines, Notebooks, PowerPoint

Graphicks created a new creative identity for Grosvenor Retail Curriculum to best reflect the vibrant world of retailing, detailed in brand guidelines and applied across notebooks, PowerPoint templates, graphs, diagrams and maps. The branding is to be utilised for international travel and internal communication.

Location: Jabi, Abuja, Nigeria

Client: Wrotham Windsor

With the objective to raise the profile of the Mall’s image and improve footfall, graphicks created a visually consistent brand message and marketing across print and digital platforms. As an aspirational destination, the creative identity was designed to be premium yet approachable.

Location: Covent Garden, London
Agent: CBRE & Hanover Green
Application: Brand, Brochure, website
Website: www.1bedfordstreet.com

1 Bedford Street sits on the corner of the strand. Originally a shopping mall built in the 1930s the building has now undergone a full refurbishment, re-brand and even teamed up with Brompton Bikes to launch afresh. 

Location: St James’s, London

Client: Banco Sabadell

Agent: Cushman & Wakefield

Application: Pre-Completion and Post-Completion Marketing – Brand, Brochure, Website, Emailers, Signage, On Floor Marketing

The brand identity and marketing for 120 Pall Mall has been designed to appeal to the aspirational and sophisticated audience of St James’s, whilst reflecting the natural quirks the interior architecture lends in this refurbishment.

Location: King’s Cross

Client: Camden Council

Agent: Lambert Smith Hampton

Application: Brand, Brochure

The regeneration of this iconic Grade II listed building with Art Deco interiors inspired the creative identity and its application of brand across the marketing collateral.

Location: London, Manchester, Cardiff, Bath, New York
Application: Website, Franchise, Vinyl, Hoarding, Campaigns

graphicks were asked to create campaigns to aid the growth of Burger and Lobster both nationally and internationally. These included reverse graffiti lobsters to announce the opening of their Harvey Nichols restaurant and acid trip lobsters or 'Warlobs' in the style of Andy Warhol's 1960's infamous portraits for their Thredneedle Street restaurant. graphicks also directed the creation of B&L's franchise documentation.

“graphicks is the only agency that gets us.”
Lex Lea, Marketing Manager

Location: Soho

Client: Levy Real Estate LLP

Agent: LDG Commercial

Application: Pre-Completion and Post-Completion Marketing – Brand, Brochure, Website, Emailers

The brand identity of this Soho-gem was carefully crafted to reflect the building’s Deco history and cutting-edge future refurbishment, with care taken to ensure the print finish of the pre-completion pack was an enticing teaser for the post-completion marketing campaign.

Location: Jerez & London
Application: Art Direction, website and strategy. 
Website: www.xecowines.com

graphicks have been working with Xeco, an exciting new sherry brand to hit the UK market this summer to help create key marketing collateral including art directing photography, building a new website and working on brand strategy moving forward.

Location: Camden, London
Client: London Regional
Agent: Edward Charles
Application: Brand, Brochure, Website, HTML
Website: 10parkway.com 

Camden is Punk. Camden is Rock. Camden is Zen. Camden is Rasta. Camden is Techno. Camden is beautiful.

So it was with this in mind that graphicks created a brand that would best represent the wild and wonderful personality of 10 Parkway's Camden location. 

Location: Mayfair, London
Agent: Knight Frank
Application: Brand, Brochure, Website, Vinyls
Website: www.10oldburlingtonstreet.com

Knight Frank asked graphicks to create an identity for 10 Old Burlington Street, a building sat between Savile Row and Old Burlington Street. The brand takes reference from luxury watch makers and tailors to unite the building with the likely occupier who purchase these items.

Location: Soho, London
Client: DTZ Investors
Agent: JLL
Application: Brand, Signage, Wayfinding, Brochure, Website, HTML
Website: www.21polandstreet.com

Working alongside JLL and DTZ Investors graphicks launched the 21 Poland Street brand identity which required floor-by-floor signage and metallic vinyl to the window frame above the entrance. The architectural spec required the brand and floor numbers to be cut out of hammered bronze and so our choice of typography and consideration for the final application of the brand was critical. 

“graphicks were highly creative and helpful during every stage of marketing - which resulted in great ideas, delivered on time and on budget.” 
Charlotte Barton, DTZ Investors        

“graphicks’ can do attitude to client servicing makes them very easy to work with.”
Alex Browning, JLL

Location: Soho, London
Client: Titan
Agent: Levy
Application: Brand, Brochures, Website

graphicks were tasked to create a brand that would contain a common symbol that three units (a restaurant on Golden Square and two retail units on Upper James Street and Beak Street) could share. So we created The Golden Kingfisher because:

Golden Square = Golden
Beak Street = Bird
Upper James Street = King

Simple when you think about it! 

Location: Fitzrova, London
Client: Great Portland Estates
Agent: Bluebook & Robert Irving Burns
Application: Brand, Brochure, Website, HTML
Website: www.33gressestreet.co.uk 

Working alongside Bluebook and Robert Irving Burns graphicks created the 33 Gresse Street brand identity to reflect the creative studio space and likely creative occupier. For the printed brochure we used heat to deboss the logo into a hard-copy, ring-bound recycled cardboard cover and then developed a range of page styles for the internal pages. 

Location: Belgravia, London
Client: Grosvenor Estate
Agent: Bruce Gillingham Pollard and Colliers International
Application: Brand, Brochures, Marketing Campaign Concepts

graphicks worked on behalf of The Grosvenor Estate to create an identity for their portfolio of retail units on Elizabeth Street in Belgravia. Our identity was to reflect the excitement of how the area surrounding Elizabeth Street is changing and attracting more fashion boutiques to the area.

Location: Mayfair, London
Application: Campaigns, signage, stationery

graphicks worked on a campaign to launch the Burger and Lobster concept restaurant 'Smack'. We created 'Smack Sirens' that would move seductively on the walls of the restaurant and holding page for the website. We shot the 'Sirens' in an underwater tank and then added lobster tails as CGI's to the moving image.

Click to see our coverage in Design Week
 

Location: Mayfair, London
Client: O&H
Agent: Strutt & Parker
Application: Brand, Brochure, Signage

O&H and Strutt & Parker commissioned graphicks to create a brand identity to refresh Broughton House in Mayfair that could be used on exterior and interior signage as well as the marketing collateral. 

Location:  London
Application: Brand Identity
Website: www.figure-fit.com

graphicks were asked by the founder of Figure Fit, Claire Howe, to create the initial brand identity for her active wear brand. Figure Fit was born out of a desire for stylish, high-quality, colourful and affordable active wear that can transition from the gym or studio into day-to-day life. 

"Will and his team were seamless to work with. They produced fantastic ideas delivered with enthusiasm and energy. A great start to the FIGURE FIT branding." Claire Howe, Founder

Location: Miserden, Gloucestershire
Client: Private
Agent: Strutt & Parker
Application: Brand, Brand Guidelines, Website, downloadable PDFs, signage.
Website: www.miserden.org

graphicks were asked to rebrand this private estate with a view of rolling the new brand out across a new website and signage throughout the estate. This included a full brand strategy and audit of current marketing collateral, a brand identity project and then the creation of guidelines to aid the estate team going forward. 

Location: Montpellier, Cheltenham
Client: Coeur De Lion Property
Agent: Hamptons International
Application: Brand, Brochure, Website, Adverts, HTML
Website: www.thepodium-cheltenham.co.uk

The Podium in Cheltenham stands in stark contrast to the regency architecture that surrounds it. We wanted to emphasise this through the wider identity of our brand process by using abstract black and white imagery of the buildings course concrete textured patterns. This helped us identify The Podium as the residential option for people who think differently.

Location: Edge Lane, Liverpool
Client: Vengrove
Agent: BC Real Estate, B8 Real Estate and Knight Frank
Application: Brand, Brochure, Website, HTML
Website: www.space170.co.uk

graphicks re-branded Space 170 to focus more on its core Liverpool location and the space itself with a direct reference to 'Liverpool' in the headline logo. Following this graphicks produced a brochure, website and HTML on behalf of the agents.

Location: Twickenham
Client: AVIVA Investors
Agent: Hanover Green & Cattaneo Commercial
Application: Brand, Copywriting, Brochure and Website
Website: regalhousetw1.co.uk

graphicks re-branded Regal House and created a brochure with accompanying website to coincide with the refurbishment of the building. Our goal was to promote Twickenham as well as the building itself as a viable option for officespace outside of Central London but with easy access to the West End. The brochure was designed as more of a lifestyle magazine with articles about Twickenham and the surrounding amenities it offers. 

Location: The City, London
Agent: Cushman & Wakefield
Application: Brand, Brochure, Website, Vinyl
Website: www.55gracechurchstreet.com

Working alongside Cushman & Wakefield graphicks produced a brand and marketing collateral for 55 Gracechurch Street. Our reference was the nod to art deco architecture in the building's frontage which we accompanied with imagery of local amenities and the tag line 'Aspire to fly higher'.

Location: Mayfair, London
Application: Wider brand identity, stationery

Apache Capital asked graphicks to create a graphic to use as part of their wider brand identity and which we then used to create company stationery. 

Location: St Pauls, London
Application: Brand, Signage, Vinyl, Menus, Website Design, Postcards
Website: www.shot.london

graphicks worked with the founders of SHOT to create the intial brand identity for the health food resturant including the stylisation of photography into marketing campaigns and menus. 

Location: Courchevel, France
Application: Brand, Website, Stationery
Website: www.greentoblack.com

graphicks worked alongside the owner of this prestigious ski travel agency to create both a brand identity and marketing collateral. The brand personality was a focus for the owner because it was important to both represent the high quality service that Green to Black provide but also show that as a boutique business, their focus is to deliver a bespoke service to each individual client.